On August 8th, Etude House opened the doors to its Nanjing East road location. Despite the rain, girls lined up to get their hands on this famously cute cosmetic brand from Korean.
The above photo was taken ten days after Etude House's grand opening. Although the shop has been open for over a week, patrons were will asked to line up and wait because the inside of the store was packed!
Opening night!
gorgeous cake like window display
These lipsticks look absolutely edible!
window display
adorable perfumes
BB cream!
women of all ages
stock!
I couldn't get over how packed it was!
super cute doll house
This princess carriage is amazing!
And in case you didn't get enough, inside the mall that Etude House is attached to, is a small makeup counter with more of their items!
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You can find Etude House's Flagship store at Nanjing East Road (near the forever 21 and Innisfree).
If you are by People's Square, there's also a shop inside Raffles City.
BONUS
my Etude House purchases
I accidentally picked up the wrong box.
The color is nice, but not the one I thought I was getting.
Lip Stick: Dear My Blooming Lips- talk in PK004
Petit Bijou Allover Spray in Peach Touch
3 face masks: Korean Ginseng, Q10 and Tea Tree
plus I received a free make up tray
Hi I will be visiting Shanghai very soon and I'm very interested in going to the etude house there. However, I'm quite intimidated by the long lines shown in all the pictures. Lol so, I just wanted to know if it is still very crowded. Thanks!😘
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